A 360° Marketing Campaign is a complete marketing campaign that uses a mix of marketing elements to achieve its goal.  It also helps move the Intel brand forward through strategically partnering with two influencers known for both power and creativity. Super 8 partnered with the Human Hug Project – a project created by two war veterans aiming to bring awareness to Post Traumatic Stress Disorder (PTSD). According to the 2018 World Happiness Report, Romania ranks amongst the top 10 unhappiest countries in Europe. Children love being able to make something and unmake it if it’s wrong and make it again. } But dogs can help their owners retrieve their lost happiness. Check out these creative interactive marketing campaign examples to help get your own creative wheels turning. Content Marketing Ideas, Marketing Campaigns, Marketing Strategies, Social Media Marketing Ideas 5 Clever Marketing Campaigns That Cost Next to Nothing Note: If you’re interested in getting the hottest clever marketing campaigns in your inbox every Friday morning, have we got a newsletter for you . Not only were they able to market the website successfully to our Facebook and Instagram audiences, they were able to assist us with optimizing our website with services such as abandoned cart management, remarketing, upselling and product referrals, programing of promotions, live chat, and much more. https://media.coschedule.com/uploads/Work-from-Hawaii-Case-Study-Video.mp4. Toni Flyckt, Burger King Finland’s marketing director of Burger King Finland said: “It’s a bit of exaggeration, of course, but there’s an honest truth behind it. Video marketing can be used just about anywhere. That said, the company took their mascot, created a load of cheeky GIFs that perfectly express a variety of moods, and shared them organically in comments with individuals. So you must always keep an eye on them! Wilson Mateos, VP of Creation for ad agency Leo Burnett explains: “The idea was to first pique their curiosity and then raise awareness.It’s not by mere chance that the regions with the greatest history of alcohol-related accidents are those that have the greatest flux of vehicles during the Carnival, because they’re areas with many bars and festivities. Our action was simply to simultaneously generate accident reports on Waze’s platform and, due to the atypical number of these reports, call users’ attention”. And with it comes a whole host of exciting Spring marketing ideas that your business can capitalize on. Michaels started an amazing new digital series entitled “The Make Off”. The iconic 200-page IKEA catalog doesn’t want to sit on your mailbox anymore. Diesel’s no1 rule is to break the rules and hits home once again. In those areas, Spotify will debut ads that position the platform as a destination for music discovery, using taglines like “Vem de Spotify” in Brazil, which translates to “It Comes from Spotify.”. Tie in real business results to show to campaign’s worth. This is the second time Burger King has made this list for most creative marketing campaigns. This promotion could not be more timely. The spirit of Thanksgiving only means one thing — being grateful. The redesign looks to put a focus back on natural grains, by including more information about the production of the cereal on the back of the pack”. For most businesses, especially the larger ones, marketing is a fluid and constantly changing process that never stops. The name of every cereal is in a smaller font and the iconic characters are now bottom-left. The strongest predictors of success with goals, strategy, & more. The Museum of Old and New Art, a.k.a. From the Marlboro Man and the Nike’s “Just do it” slogan to the “Got Milk” and the Old Spice’s “Man your man could smell like”, marketing campaigns have the power to reach innumerable audiences, create trends and needs and define the market. They created an email marketing campaign offering its subscribers a 50% discount on its flights as a reward for their loyalty. So unique, so engaging. If users don’t know about your app, how do you expect them to engage with it? Based on these examples of the best marketing campaigns in 2020 so far, we can conclude that there are certain common denominators to these campaigns. Mar 7, 2014 - Some recent marketing campaigns that are pretty clever. The “Identify As We” campaign is a continuation of Sephora’s newly launched We Belong To Something Beautiful company platform and features influencers such as interdisciplinary artist Fatima Jamal and gender non-conforming model Aaron Philips. Please log in again. Use superfans in your marketing campaigns. But first, download this marketing campaign planning bundle to help you overcome some of the marketing constraints listed above. window.onload = function() { Best Marketing Campaigns: 360° Marketing. Method brand of soaps and cleaning products wanted to test out how many people *actually* wash their hands after using the restroom. Ted Baker has a history of innovative and inspiring campaigns, including experiments with Instagram stories and a shoppable video directed by Guy Ritchie. Jun 5, 2019 - Explore Commbus.com Ltd's board "Clever Marketing Campaigns" on Pinterest. And maybe they were right. } It’s pretty amazing what some companies are coming up with. Paul and Clevertoast have helped us connect with many influential resources in the community to help promote our services and crafted clever marketing campaigns for us on Facebook, Instagram, Twitter and other top social media sites to effectively expose our brand to all demographics and individual targeted audiences. Successful ad campaigns have the power to stir up emotions and stay in our minds for a long time, influencing our buying decisions, directly or indirectly. With custom VR astronaut helmets, individuals get to experience space like an astronaut does (almost). Stay true to your brand, even if it might turn some people off. Even if we work in “boring industries” or without big budgets…. That’s why Spotify decided to make them the star of their new global ad campaign “Everywhere”. 2. Spotify used live events, merchandise, posters, projections, and social ads into horoscopes and achieved over 20 million streams to its new series of playlists. It can even make learning fun. Coinciding with the Super Bowl and, valid for 12 weeks, the Domino’s app gave customers a chance to earn points for every pizza they scanned, regardless of where it came from. Highlighting its company’s values of putting people first with its time-saving tools, WeTransfer keeps building its business around its target audience and delivers a strong message. There was a little pushback and trolling that ensued, but overall, the campaign was massively successful. 1. Billboards and mass media aren’t dead if used strategically. With Deez Nuts all over the interwebs, some clever marketing person at Frontier saw an opportunity and snatched it up. The company asked kids to submit their new product ideas. var n = name + "="; Utilize a microsite to ensure a great user experience. So their 20 years anniversary celebration shouldn’t be a surprise. function setCookie(name, value, days){ var c = cookie[i]; To share this experience with a wider audience, KLM also created a short film showing the conversations of real travellers in the booths. That’s why the company decided to give it a place it can truly live other than on IKEA’S own website and transitioned the print version to Pinterest. Outside of work, she loves hunting for cool stuff at thrift stores. There are a few things that most viral marketing campaigns have in common. The campaign included a microsite called “NailChamp”, devoted to choosing the best manicure; a video called “MailShrimp” featuring a singing shrimp sandwich; and FailChips, a fictional potato chip company that only has shards of chips in the bag. Marketing is so powerful. And companies are doing their best to raise awareness while also doing creative marketing. See more ideas about creative advertising, guerilla marketing, best ads. Here are a few companies that have found creative success with their social media marketing campaigns. } They introduced Flip, the mattress which retails on Amazon exclusively, sold for the discounted price of $399. When rival burger company, Wendy’s, announced that they were discontinuing their spicy chicken nuggets, Burger King swooped in for the kill. Not just the product. And they created the world’s first silent drive thru called “Silent Pick Drive” in Helsinki. While this new product created a backlash for various reasons, these “consent condoms” make a creative and powerful statement about how “it takes two to tango”. Offline marketing appeals to a wide audience, generates a strong ROI and gives opportunities for integration. Your download should start shortly. The key benefits of social media marketing lies in relationship building. The company created a series of videos and microsites that all played off misspellings of the company’s name. They’re a first step in introducing a company to its intended audience - or reminding them of its existence. Think about your own media consumption when creating marketing campaigns. How to choose, prioritize, plan, and execute projects. Get all your digital marketing campaign ads analytics in the same place. In this article, we explore 1) the types of marketing campaigns, 2) how to measure the effectiveness of marketing campaigns, 3) tools for measuring the effectiveness of marketing campaigns, and 4) conclusion.. TYPES OF MARKETING CAMPAIGNS.  With the power of VR and 5D technology, the organization gave individuals a sensory experience that rivaled the real thing. To turn the Romanian’s attention to the overlooked positive news of the country, Coca Cola Romania launched an inspiring campaign with the hashtag #halffull, and an innovative package. SEO, PPC, web design & development. Going viral shouldn’t be the goal your marketing sets out to achieve, it’s more like the mythical pot of gold at the end of a rainbow. Returns are lackluster and it’s starting to feel contrived. We were running out of ways to show the catalog to people online, so we sought out something different.”. Here are a few examples of companies getting it right.1. What makes for a great integrated marketing campaign? Here are some awesome examples. The future revolves around STEM careers and to get kids interested, Samsung launched a marketing campaign called “Make My Idea Work”. Your company values can set you apart from your competition. You see, the rebranding of its entire range of cereal brands for the European market makes for the company’s biggest redesign in its 113-year history. Positioning its brand as a food solution for late nights, McDonald’s McDelivery Day’s campaign for Singapore takes inspiration from the symbol of a late night- the lit window-and turns it into its own array of iconic offerings. var date = new Date(); “But promotions in the past felt a little stale. for(var i=0;i < cookie.length;i++) { Aiming to help visually impaired children learn Braille through play, the beloved toy company released Braille Bricks. Even with a low budget. James Timpson. Which means that two people must do it together. Scrabble “The Surprising Power of Words” Up there with Monopoly when it comes to iconic board-games that have stood the test of time, Scrabble has had its fair share of advertising campaigns. Sexual consent is a huge issue today. Created by Ogilvy London, the global spot for electric razors stands out by creating a contrasting image between the seemingly aggressive act of shouting and the calming, reassuring words that reveal a multi-dimensional modern man. On the other side are the followers, living more comfortable lives in similar situations and of course wearing Diesel jeans. To sit on your behalf to create interactive marketing campaign and get subscribers shopping didn’t. Be a follower around 3 videos featuring a series of scenarios in which real-life revolves. The connection between your brand, even if there’s a possibility for trolling, do it anyway full from competition. 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